Author – Rahil Shaikh DOOH Media Owners have traditionally been using a Content management System (CMS) that gives them limited controls to manage their digital screens. The media owners have been paying a large sum of license fee annually for using such CMS software along with per device/screen monthly rental fee. This is a huge
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Our vocabulary doesn’t seem to stay stagnant for long in the AdTech ecosystem’s never-ending talk soup. Header bidding is one of the most used buzzwords these days. In this episode of our Back to Basics series, we’ll explain what Digital header bidding is and why it’s essential to pay attention to it. Sabarish Pillai working