Nike split with soccer superstar Neymar after the company started a sexual assault investigation, report says

In this article

Lionel Bonaventure | Getty Images

Nike‘s partnership with soccer superstar Neymar da Silva Santos Jr. — better known simply as Neymar — came to an end last year because of a sexual assault investigation launched by the company that involved the player and an employee, The Wall Street Journal reported late Thursday.

The company announced last summer it had parted ways with Neymar, but had not given a reason for the sudden move. According to the report, Neymar’s contract with Nike still had eight more years remaining.

The report, which cites people familiar with the matter and reviewed documents, said the company was investigating an allegation that the Brazil native had sexually assaulted a female employee. A spokeswoman for Neymar told the WSJ he denies the allegations.

The complaint was filed to Nike in 2018, the report said. In 2019, the company hired outside council to carry out an investigation. Nike later decided to stop featuring Neymar in its marketing, the report added.

Nike did not immediately respond to CNBC’s request for comment.

In 2017, Neymar left Spanish club FC Barcelona to join Paris Saint Germain for a record transfer fee of $263 million.

Read the full report in The Wall Street Journal.

Business

Products You May Like

Articles You May Like

China keeps benchmark lending rates steady as Beijing assesses stimulus measures
Bluesky is ushering in a pick-your-own algorithm era of social media
‘Arcane’ Season 2 (Part 2) and ‘Vox Machina’ Season 3
COP29: Satellites spot methane leaks – but ‘super-emitters’ don’t fix them
Tips for Aspiring Visual Storytellers — ProPublica