Podcast Radio will this week launch a dedicated business podcast station; the
first of several niche brand extensions to be created over the summer. Podcast
Radio Business will showcase a wide range of podcasts related to money,
investing, entrepreneurship, marketing and branding.
The new 24/7 station, which launches on July 19, will be available digitally
alongside the current Podcast Radio channel, with access via smartspeaker,
app, web and online players.
Podcast Radio marries broadcasting and podcasting. It uses the trust and
familiarity people have in radio to help them choose and discover podcasts
from the millions available.
CEO Gerry Edwards says: “We’re really excited to launch a new range of
stations beginning with Podcast Radio Business, followed by further vertical
brand extensions such as Podcast Radio Crime and Podcast Radio Comedy in
August and September.
“This means we can offer listeners genre-specific stations with podcast content
to complement our main station. Business podcasts have featured heavily on
Podcast Radio since we launched two years ago and now these podcasts will
have their own home as well as still being played on the main channel.”
Among dozens of podcasts to be featured on Podcast Radio Business are:
Pitch Deck – Nick Telson’s popular podcast featuring real investors and real
founders dissecting funding pitches
Supersonic Marketing – Hospitality guru Mark McCulloch and his guests
sharing insights and expertise on marketing techniques in the food and drink
business
Startup Microdose – Conversations with some of the world’s most successful
entrepreneurs
Jonny Gould’s SME Walkabout – Interesting and engaging stories from the UK’s
small and medium sized business sector
Rock ‘n’ Roll Business – Kate Hardcastle MBE with the secrets of business
success from some of the world’s biggest music stars
The Simon Squibb Podcast – Serial entrepreneur and angel investor Simon
Squibb sharing advice and insights on start-up businesses.
Podcast Radio Director Paul Chantler notes that podcasts can be flexible when
it comes to their genre: “In the busy world of podcasting, a listener may hear
an entrepreneurial thought-leader inside of a comedy podcast episode, or an
inspirational company narrative being outlined in a wellness podcast. Our new
vertical channels will be able to navigate these elements of content and
provide the listener with a fantastically curated experience.”
Nation Broadcasting recently acquired a strategic shareholding in Podcast
Radio and part of their investment has been used to create the new channels
which will eventually be opened up for sponsorship.
Podcast Radio has new content partnership deals with Wondery, to promote
their British Scandal podcast series, together with a recently renewed deal
with Radio New Zealand to showcase some of their podcasts. There are also
partnerships with Curiouscast in Canada, Evergreen in the USA and the TED
Audio Collective.