70s fashion is pretty timeless and one era we’ll always draw inspo to. Now, it’s beauty’s turn, with 70s makeup and hair sweeping our feeds and inspiring our party looks.
When it comes to makeup, the 70s can largely be categorised into two camps. The first: copper tones, nude glossy lips and bronzed, sun-kissed skin – what some would now call latte makeup. The other is the bolder of the two, with accents like blue eyeshadow, statement lower lashes and winged eyeliner. With bold colours, drama eyes and groovy vibes, it’s no wonder 70s makeup is overdue a triumphant comeback.
“I think there were two definite beauty movements coming out of that decade,” says Terry Barber, Director of Makeup Artistry, M·A·C Cosmetics. “There was the outdoorsy tan, bronze, beige movement (think Lauren Hutton) or of course the glossiness and high glamour of disco and glam rock.”
While the trend might be a throwback to a bygone era, it’s had a modern twist thanks to some key updates. “The refinement and choice of textures in modern products means that achieving a 70s style glam can look more effortless and less retro,” says Terry. “Heavy highlighter can be more of an all-over glow, a pop of colour on the eyes can be worn against an otherwise stripped back face, a bright blush can be a healthy flush rather than a stripe and a glossy lip can have a more balmy, less drippy finish. It’s about picking out the details of the 70s but not necessarily wearing them all at once. It is nice however to keep that sense of decadent dance-floor drama that the 70s embodied but with a lighter touch.”
Now let’s take a closer look at the details, techniques and trends you’ll need to know about in order to nail the 70s makeup trend.
Tangerine Tones
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