Show of hands as to who vowed not to download TikTok when it first gained momentum and now finds themselves still scrolling through it at two o’clock in the morning? No shame, us too. Renowned for its iconic dance routines (we’re looking at you, Charli D’Amelio), the app has also become quite the platform for beauty influencers… and we’re not mad at it. Seriously, is there anything TikTok doesn’t include?
With popular accounts such as Mikayla Nogueira, Stephanie Valentine and Danielle Marcan all sharing their stunning makeup creations and hacks, it’s no wonder as to why the products they use become viral themselves. Cue Beauty Bay and its ‘TikTok Made Me Buy It’ sale for 10% off your faves, including Maybelline’s sought-after Sky High Mascara in its long line-up off offerings. Just one search of the must-have formula will reveal that videos of people testing it out have a current total of 41.9 million views. Everyone and their mum is *shook* by the lengthening results, so it would be madness if it didn’t make the line-up if we’re being honest.
The pieces we’ve already snapped up? Obviously we couldn’t click ‘check out’ without adding the Maybelline Lifter Gloss Lipgloss in the shade Topaz to our baskets – after all, it’s a near exact dupe for Fenty Beauty’s Gloss Bomb Universal Lip Luminizer in Fenty Glow and we’re HUGE fans of that. Also, how could you leave without the Babyliss Big Hair Care Styler? It gives you the same salon-grade blow dry as the Hydro Fusion Air Styler, and at 10% off you really can’t argue.
For more from Glamour UK Associate Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd.