Golden hour blonde is the sunset shade that we’re obsessed with

It’s a shade that’s heavy on feel-good vibes, too. “This summer, we’ve noticed people tending to embrace warmer, richer tones that are nourishing and optimistic,” explains Jordanna Cobella, Cobella salon owner and Wella Professionals Digital Craft Expert. “We’re seeing this trend transfer across to hair, with clients embracing warm golden honeycomb tones,” she adds. 

“The beige blonde trend has embraced a warmer palette with highs and lows of nude, beige, and sandy tones. These warmer tones tend to reflect light more than ashier hues, so will help the appearance of shine on the hair,” Jordanna explains, so these are the shades to ask your hair colourist for. Plus, these tones work beautifully against brunettes, too, so whether you want to brighten up darker hair or warm up paler blondes, golden hour shades are perfect.