Millie Bobby Brown is not a new face to the beauty world. She’s the proud founder of Florence by Mills, a Gen-Z skincare beauty brand specifically designed with teen skin in mind. Think fun-but-functional essentials: like a solid moisturiser, a hard-working hydrating serum, and even lilac-coloured spot patches shaped like whales.
Now, the Stranger Things star has made her first foray into the world of fragrance with her ‘Wildly Me’ Eau De Toilette and, put simply, it’s ambrosial heaven. Or what we can only imagine Millie’s signature scent smells like.
“I was never allowed to wear fragrance when I was younger,” Brown says. “So I’m 19, I finally started finding who I am and figuring out who I am — slowly — and fragrance, it just feels very womanly. It just feels like the next step,” she told WWD.
‘Wildly Me’ is a charming blend of fresh lavender, bergamot, soothing sage, iris, wisteria and violet. Then sandalwood and upcycled cedarwood break through to create a concoction rich in earthy scents with a natural sweetener thrown in via vanilla.
Fragrances have a really special way of unlocking memories, and to connect with people – and this scent has proven to be a great canvas for that. “As the brand has evolved with me, I really wanted to find a fragrance that represented my journey to adulthood,” says Millie Bobby Brown. “Over two years in the making, Wildly Me tells my story of what it means to choose your own path, and being unapologetically, wildly yourself.” You get just that from this scent: it’s comforting, with a sprinkle of carefree energy thrown in for good measure.
Overall, Florence By Mills Wildly Me is botanical, but without that muddy, rustic smell, and perfectly balanced to create a warm, youthful finish. It’s floral, yes, but not overpoweringly so. The scent also marries woody undertones beautifully.
Wildly Me has managed to capture a bright and breezy afternoon in a bottle. It has the transportive powers that a good scent should have, and it’s comforting, like the warmth you feel while laying on your back in a sun-drenched garden that borders on woodland. It’s subtle, and quiet, like the whisper of flowers in a breezy garden, but it’s still layered and complex enough to perform well on its own from just a few spritzes over the pressure points of your body.