EXCLUSIVE: Carly Hoogendyk has joined Omnipop Talent Group, the New York-headquartered management and production company known for its work with comedic multi-hyphenates, as a talent manager. She’ll be based out of the company’s West Coast office, there joining partners Bruce Smith and Zack Freedman.
Hoogendyk established her knack for identifying rising comedic talent as the editor of the Cramer Comedy Newsletter, an industry digest highlighting emerging comedic work across live, digital, film and animation. As a manager, she works with stand-ups, writers and actors. Clients joining her at Omnipop include Tallie Medel (Everything Everywhere All at Once), Addison Anderson (Stephen Colbert Presents Tooning Out the News) and Cody Wilkins (Call Me Kat).
Also an independent producer of live comedy, Hoogendyk began her career in digital marketing before going on to serve as comedy booker at Caveat during its first year on NY’s Lower East Side. She joined Authentic Talent & Literary Management as a coordinator in the comedy division in 2019 before going on to work as a manager at Artists First in 2021. Currently, Hoogendyk produces “Cherry,” a weekly comedy show at the Public Hotel’s ArtSpace, hosted by Moss Perricone, August White, and SNL‘s newest cast member, Chloe Troast.
Smith founded Omnipop Talent Group in Los Angeles in 1990, with Freedman joining as manager in 2013 and becoming a full partner three years later. Notable clients of the company include Maria Bamford (Lady Dynamite), Joel Kim Booster (Fire Island), Oscar Nuñez (The Office), Doug Jones (Star Trek: Discovery), Cooper Barnes (Henry Danger), Andy Kindler (Bob’s Burgers), Matthew Patrick Davis (Barbarian), Ashleigh Hairston (Craig of the Creek), Guy Branum (Hacks), Jessica McKenna & Zach Reino (Baking It), and Scott Thompson (FUBAR), to name just a few.