Jerry Seinfeld took a shot at Friends in a new digital short promoting his new film Unfrosted, a comedy about the creation of Pop-Tarts.
Seinfeld made his directorial debut in the Netflix film about how the toaster pastries came to be. A new short ahead of the film’s release on May 3, Seinfeld visits Kellogg’s corporate offices in Michigan due to “trademark infringement.”
“You see, Mr. Seinfeld, you took something of ours, and now we’re going to take something of yours,” says the fictional President of Pop-Tarts, Kelman P. Gasworth.
Tarty, the Pop-Tarts mascot, then proceeds to unveil former Seinfeld characters trapped in a box. Making a cameo in the spot are Alexandra Wentworth’s Schmoopie, Phil Morris’s Jackie Chiles and Larry Thomas’ The Soup Nazi.
“My characters!” Seinfeld says.
“They’re my characters now, Mr. Seinfeld,” Gasworth adds. “Tell me, how does it feel when people steal your ideas and then do whatever they want with them?”
Seinfeld quips, “You mean, like Friends?”
Watch the spot below.
In a second digital short, Seinfeld pitches Ken Burns to direct Unfrosted.
In a recent interview with GQ, Seinfeld opened up about why he accepted to do Unfrosted, a film set in the 1960s.
“Because they wouldn’t put me in Mad Men,” the comedian said. “I love that kind of comedy. I love office comedies. I love stupid people in suits. And it was Covid. I had nothing to do. So I got talked into it. It wasn’t my idea. Seinfeld wasn’t my idea either.”
He continued, “I keep getting dragged into things and surrounded by the most amazing people. These movie people are unbelievable. They’re insane. Like we had a prop master, Trish Gallaher Glenn. She had a room and it was floor-to-ceiling toys and bikes and clothes, everything from that era. Everybody does their job 150%. It is weird.”
Unfrosted also stars Melissa McCarthy, Jim Gaffigan, Hugh Grant, Amy Schumer, Max Greenfield, Peter Dinklage, Christian Slater, Bill Burr, Dan Levy, James Marsden, Jack McBrayer, Bobby Moynihan, and many more.