Kiss have sold their music catalogue to the company behind ABBA’s hologram concerts.
The US rock band, known for their black and white makeup, have also allowed Pophouse Entertainment Group to buy its trademark and face paint designs.
The deal, which is subject to regulatory approval and reported to be worth around $300m (£237m), includes master recordings and publishing rights.
There are plans for a biopic and Kiss-themed experience following the sale.
Pic: Ritzau Scanpix/Torben Christensen/Reuters
The firm, which was founded by ABBA singer Bjorn Ulvaeus, previously agreed a deal with Kiss to turn members of the band into avatars similar to those in the ABBA Voyage arena shows.
Kiss bassist Gene Simmons said: “We have always been breaking new ground in popular culture, and this partnership will ensure that we continue to do so for years to come because what Pophouse is doing is breaking rules.
“We already have several plans in development, where the avatar show is one, a biopic another and a Kiss-themed experience a third. The future could not be more exciting.”
Pophouse said Kiss will remain “active” and will be involved in upcoming projects with the company.
Pic: AP
In December, founders Paul Stanley and Simmons, as well as guitarist Tommy Thayer and drummer Eric Singer, announced at New York City’s Madison Square Garden their legacy would continue in digital form.
The virtual Kiss was previewed at the gig with a performance of God Gave Rock And Roll To You at the end of the show.
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Stanley said: “Our journey with Pophouse is fuelled by the desire to eternally resonate across diverse facets of global culture.
“As we embark on this venture, we aim to weave our legacy into the tapestry of different worlds, ensuring that the Kiss experience continues to captivate both our devoted fans and those yet to discover the thrill.
“This partnership is not just a chapter, it’s an eternal symphony of rock ‘n’ roll immortality.”
In February, American singer Cyndi Lauper announced a partnership with Pophouse which would see her sell her music catalogue, with plans understood to include various projects including live shows.