Programmatic digital OOH advertising is similar to buying internet media in that it uses a cutting-edge automated buying platform to bid on ads in real time rather than going through an intermediary. You can conduct targeted, personalised, and highly customizable campaigns with real-time campaign statistics such as budget expenditure, impressions, screen playouts, and eCPM if
Sabarish Pillai
Our vocabulary doesn’t seem to stay stagnant for long in the AdTech ecosystem’s never-ending talk soup. Header bidding is one of the most used buzzwords these days. In this episode of our Back to Basics series, we’ll explain what Digital header bidding is and why it’s essential to pay attention to it. Sabarish Pillai working