Comcast has offered more details about its Xfinity StreamSaver bundle of Apple TV+, Netflix and Peacock, including its starting price of $15 a month.
The bundle, which will become available next week to Xfinity broadband customers, will save customers nearly $100 a year, the media company said.
Dave Watson, CEO of Connectivity and Platforms, Comcast, announced the details during an appearance at a Wall Street conference. Comcast then issued a press release.
The bundle, which was announced by CEO Brian Roberts last week, is one of a series of moves by distributors and media and tech firms looking for traction in streaming. Disney and Warner Bros. Discovery have brought together Hulu, Max and Disney+ into a single bundle and the companies are also teaming with Fox on Venu, a sports-focused bundle launching later this year.
While noteworthy, StreamSaver is more akin to the marketing agreements long offered by telcos like T-Mobile or Verizon or other major broadband and pay-TV providers like Charter. The main difference is that Comcast itself is a major stakeholder in streaming programming, having launched NBCUniversal’s Peacock in 2020.
Netflix’s inclusion in the bundle is also noteworthy, though only the advertising tier of the leading service is available as part of StreamSaver.
“StreamSaver is a homerun for consumers who want top-tier entertainment and live sports, and for our world-class partners Peacock, Netflix and Apple who benefit from the reach and depth of our entertainment platforms and Xfinity’s marketing engine,” Watson said. “StreamSaver also reinforces the value of our broadband products, offering customers new ways to save money on streaming entertainment via the nation’s best and most reliable network in and out of the home.”
Current and new Xfinity Internet or TV customers can add Xfinity StreamSaver for $15 per month, without an annual contract. Customers can also combine the bundled apps with NOW TV, a separate package rolled out recently, for $30 a month.