EXCLUSIVE: 32 Flavors, the production company behind series including Vanderpump Rules, has a new President.
The company, which was founded by Alex Baskin last year, has hired former Netflix reality exec Jenn Levy, one of the team responsible for smash hit dating show Love Is Blind.
Levy, who left Netflix earlier this year, will report to Baskin. The pair previously worked together at Bravo, where they developed the concept for Vanderpump Rules.
She was most recently VP, Unscripted at Netflix, where she was also responsible for shows such as Queer Eye, Nailed It!, and The Ultimatum. She was with Netflix since 2017, having joined as Director of Unscripted Originals from NBCUniversal’s Bravo, where she had spent nine years. She was the company’s unscripted chief Brandon Riegg’s first hire after he joined the company at the end of 2016.
At Bravo, she was SVP, Current Production, where she worked on series such as Shahs of Sunset, Flipping Out, Million Dollar Listing, Below Deck, Top Chef and Kathy Griffin: My Life on the D List. Before joining Bravo, Levy was Director of Development and Production at Viacom.
Her hire is the latest move by 32 Flavors; Baskin previously hired Joe Kingsley, EVP, Production & Operations and Jeff Festa, SVP, Development & Programming.
In addition to co-producing Vanderpump Rules with Evolution Media, the company is behind series such as Denise Richards & the Wild Things, which just got picked up at E!. Baskin is also an executive producer of the forthcoming feature films Riff Raff, featuring Ed Harris, Jennifer Coolidge, Pete Davidson, Dustin Hoffman and Gabrielle Union, and Skill House with 50 Cent and Bryce Hall.
“Jenn is one of the most respected, accomplished and formidable creative forces across the entire industry,” said Baskin. “She is one of one, and the opportunity to team up with her is something Joe, Jeff and I wholeheartedly embrace. We’re thrilled with the success we’ve had out of the gate, and with Jenn on board, we’re just getting started.”
“I’m thrilled to start this new chapter with Alex who is one of the most dynamic and prolific producers of the current unscripted era,” said Levy. “His talent for developing and delivering buzzy and beloved shows at the highest-level year after year has the attention of every executive in town, me included. I jumped at the opportunity to work with him and the incredible team at 32 Flavors as they grow and diversify their business.”