From What Not To Wear to Wear Whatever The F You Want.
Clinton Kelly and Stacy London, who hosted the long-running TLC fashion series, are back with another stylish reality series about clothes.
Wear Whatever The F You Want has been handed a greenlight from Amazon’s Prime Video service and comes ten years after What Not To Wear ended.
The eight-part series will see them give style makeovers to a new group of people.
The series comes from All3Media’s Bright Spot Content, which produces series including Hulu’s Hotties, TLC’s Little People Big World and Animal Planet’s Puppy Bowl, and Amazon MGM Studios.
Kelly and London exec produce alongside Justin Rae Barnes, who serves as showrunner, Sandy Varo Jarrell, Suzanne Rauscher and Janelle Couture.
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Lauren Anderson, head of Brand and Content Innovation, Amazon MGM Studios, said that the pair “bring a fresh, fun, and meaningful new series to Prime Video customers, filled with expertise and inspiration; chemistry and warmth; and, of course, their signature, enviable style”.
“The world has changed a lot since the run of What Not to Wear, and, thankfully, so have we. These days, we have zero interest in telling people what to do, based on society’s norms—because there are no more norms,” Kelly and London added. “However, style is still an important form of communication, and we’re excited to show new clients how to align their personal messaging with their life goals. It’s time to celebrate individual style, not prescribe it.”