Eminem debuted his new video for his song “Higher” during ESPN’s UFC 257 Countdown: Poirier vs. McGregor 2 pre-show on ABC. The clip for the Music To Be Murdered By – Side B track features footage from ESPN’s coverage of the Ultimate Fighting Championship alongside Eminem in a boxing ring performing the song. At one point, he cosplays a UFC fighter, tangling with the organization’s president Dana White in a skit. Watch that below.
Eminem dropped Music To Be Murdered By – Side B, an expanded edition of his 11th studio album, in December. Earlier that month, he made a cameo in an SNL skit spoofing his 2000 hit “Stan.” In July, he shared his first-ever collaboration with Kid Cudi, “The Adventures of Moon Man & Slim Shady.”
Read “Why the Eminem Vs. Spotify Case May Be Headed to the Supreme Court” on the Pitch.