I asked The Diary Of A CEO’s Steven Bartlett for his most empowering advice and what he told me will truly inspire you

Steven Bartlett spends his days interviewing some of the world’s most successful entrepreneurs on his podcast, The Diary Of A CEO, and at 30, is the youngest-ever ‘Dragon’ on hit TV show Dragons Den, so it’s safe to say he knows a thing or two about success, ambition and hustle.

Indeed, even Steven himself admits that up until a few years ago, he was a broke, university dropout, living in one of the worst parts of the country, alone, with nothing but ‘a laptop and a dream’. With a bit a hell of a lot of grit and determination, Steven became CEO of one of the UK’s fastest growing companies, Social Chain, a social media marketing agency that was valued at €186m (£160m) in a public listing in 2019. He’s also become a social media sensation with 2.1m followers (and counting) who devour his empowering and inspiring daily mantras. Every week, without fail, one of my Whatsapp chats is alight with commentary about his latest podcast, and how inspiring it is. Now, the financial guru is partnering with NatWest to help people have a smarter approach to managing their finances and help motivate them to achieve their financial goals. 

So how, as we enter into one of the bleakest periods of austerity, can we emulate Steven’s entrepreneurial spirit? GLAMOUR posed our most burning questions about navigating the cost of living crisis whilst still smashing our financial goals and entrepreneurial dreams to Steven and here are some valuable life lessons we took away:

My three fail-safe tips for achieving your goals

Ensure that your goals are intrinsically motivated rather than extrinsically

Intrinsic motivations come from within, while extrinsic motivations arise from outside of us. When you’re intrinsically motivated, you engage in an activity solely because you enjoy it and get personal satisfaction from it. When you’re extrinsically motivated, you do something in order to gain an external reward, such as money, recognition or in the avoidance of trouble, such as losing a job. And the science couldn’t be clearer on this, when our intrinsic desires lose, so do we. It’s clearly so unbelievably important to know what you actually want, who you actually are and to be able to tell the difference between the person the outside world wants you to be and the person your inside world has taken years for you to become. The reason this is my first and most important goal-setting advice is because if you set goals untrue to you, you’ll also struggle to find the motivation you’ll need to succeed at it and will likely experience burnout.

Whatever your goal is, you must be religiously consistent

Time is everything, it’s our most important currency. Starting as soon as possible and being consistent is the magic to unlocking the invisible but defining rewards of compounding interest, efforts and success.

You’ve got to be willing to fail if you want to succeed

And not only be willing, but welcome failure as the greatest learning opportunity. I personally owe so much of my success to my failures. Failure always takes me to a greater destination, allows me to grow and understand the direction I was really supposed to go in.

As we enter the cost of living crisis and many people feel pressured to put their entrepreneurial dreams on hold, it’s time to take risks.


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