Wednesday Addams is having a moment. Jenna Ortega plays the character in the new Netflix series, aptly titled Wednesday, which has spent the past week in the number one spot on the streaming platform.
As well as coveting Ortega’s Wednesday dance moves, people are now attempting to mimic her makeup, with the term “Wednesday Addams makeup” garnering an impressive 41 million views on TikTok.
In the show, Ortega is seen wearing smudged black eyeliner around her eyes and a deep plum lip colour on her lips. She pairs the beauty look with Wednesday’s signature long black braids.
One video, which has nearly 400,000 views, shows user @melybaby.1 trying to recreate the look by prepping her skin with moisturiser and applying a light foundation. She then contours her cheeks to make them look more defined and hollowed, and applies a soft red eyeshadow shade underneath her eyes to create the illusion of under eye bags.
Mel completes the look with soft brown eyeshadow to create a smokey eye, black winged eyeliner both on her eyelid and underneath her eye, and finishes off the look with a plum lip colour.
Other users were quick to comment on the video, with one person asking what Mel used to darken under her eyes, to which Mel responded saying she uses the Revolution mega bronzer.
Others joked that “their time has come” now that dark under eye circles have “become trendy”.
Another user, “trend whisperer” Cat Quinn, has revealed the exact lip colour used on Ortega to create Wednesday’s look.
“I’m the first person to tell you Jenna Ortega’s exact lip colour in Wednesday,” Quinn claims. “Makeup designer Tara McDonald told me exclusively that Wednesday is wearing a MAC lip pencil in Nightmoth (£18) with clear [lip] balm.”
In follow up videos, Quinn revealed the products that Ortega uses under her eye, including MAC script (£17) on the top and under her eye, MAC carbon (£17) to act as an eyeliner, and smudged MAC carbon and glitch in the matrix (£17) on the top lash line to create a smokey eye look.
As for freckles and contour, Quinn says McDonald used a sheer tinted foundation as Ortega’s base so not to cover up her natural freckles. She then used MAC sculpt powder (£18) and MAC shadowy powder (£18) to create the “half dead” look.
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