29 Best Lingerie Brands to Have On Your Radar in 2024

Bluebella’s sizes now go up to an F-cup in bras and a 26 in briefs and nightwear, plus, they have a dedicated DD+ section on their site. Their black lingerie offering is particularly great, so if you’re after a contemporary twist on classic styles, you won’t be able to go far wrong… though we’re partial to these colourful designs, too.

Marisa Bra and Brief Set

Colette Lace Thong

Founded by Joseph Corré, the son of Vivienne Westwood, in 1994, Agent Provocateur is one of the most famous lingerie brands in the world. It’s exactly what it says on the tin: provocative and sexy, celebratory of the female form and – though there’s still a way to go – more diverse than it ever used to be. A good label to debut in the boudoir.

Rozlyn Thong Suspender

Lorna Suspender

Pour Moi started in a small office above a shop in Macclesfield over 16 years ago, and now sells one bra every 30 seconds – that’s no mean feat. Prices are modest, styles are sexy and you can even get your hands on some nightwear, sportswear and swimwear while you’re at it.

India Padded Demi Set

Romance Moulded Set

Save when you shop for the best lingerie brands with these Pour Moi discount codes.

For fresh, young, and comfortable-but-sexy lingerie, look to Gilly Hicks. Owned by the Abercrombie & Fitch company, it regularly competes with Victoria’s Secret for its on-trend designs that can suit a variety of needs.

Gilly Hicks Lace Unlined Balconette Bra

Gilly Hicks no show thong

Not only do Lemonade Dolls use materials which are responsibly sourced (all of the elastic it uses is recycled), but it also caters to a much wider range of sizes and body types. Think: bras for bigger boobs and plus size underwear sets that are actually sexy. Finally!

The Picot Lace Bralette Set

The Soft Mesh Fuller Cup Set

London-based lingerie brand Coco de Mer first started as a small underwear boutique in Covent Garden, and has since grown to become a powerhouse luxury lingerie brand where functionality meets luxury. They stock lace and silk underwear sets, robes, suspenders and bodysuits.

Coco de Mer Hera Leavers Lace Underwired Balconette Bra

Coco de Mer Sylph Cutout Silk-Blend Satin Underwired Thong Bodysuit

Save when you shop for the best lingerie brands with these Net-A-Porter discount codes.

Amazon Essentials carries everything you could ever need – i.e., the essentials. Duh. But alongside that, it also has a vast collection of underwear and lingerie styles that are honestly so comfy, you’d think they were crafted from clouds. From everyday pants to T-shirt bras and even anti-chafing shorts, don’t skip past this brand.

Amazon Essentials Cotton and Lace Lightly Lined Full Coverage Bra

Amazon Essentials Cotton High Leg Brief Underwear (Pack of 6)

You would have to have been living under a rock if you’ve not heard of SKIMS’ lingerie collection yet – it’s everywhere and loved by everyone (especially minimalists like brand founder Kim Kardashian, Kendall Jenner and the rest of the family). Why? For the simple fact that it champions every body and every skin tone, with wearable designs that lend themselves to every area of your lifestyle.

Adaptive Fits Everybody Boy Shorts

Naked Scoop Tank Bra

This brand prides itself on making over 80 bra sizes and stocking over 90, as well as UK dress sizes 8-28 (or US 4-24). You’ll find everything from stand-out mischievous and sexy designs to pretty and practical ones, but never anything boring or beige. It was founded in 2004 and has since expanded from being a London-based label to a global one.

Persephone Teal and Black Wired Lace Body

Ziggy Mango Lace and Spotted Mesh Bra

Would any round-up of the best lingerie brands be complete without a mention of the backbone of every high street, M&S? We’d argue not. We can safely assume that most women in the UK own at least one of their bras for good reason, whether that’s from the iconic and elegant Rosie by Autograph range or otherwise. There for your every lingerie need in every stage of your life, M&S stocks training bras, nursing bras, silk and lace sexy lingerie, cotton underwear, pyjamas, shapewear and more. The list goes on and on.

Wild Blooms Wired Full Cup Bra Set F-J

Body Soft™ Wired Full Cup T-Shirt Bra Set F-H

Save when you shop for the best lingerie brands with these Marks & Spencer discount codes.

A great brand for those who wish to celebrate their curves (as you should!), Gossard’s designs are inspired by the 1900s French actress Sarah Bernhardt’s on-stage corseted silhouette. From individual pieces to mix and match, to full co-ord sets, Gossard has it all.

Gossard Lace Lingerie Set

Gossard Superboost Lace Non Padded Front Fastening Plunge Bra

For lingerie designed to help you feel like the best version of yourself, look to Wild Lovers. The brand is all about the confidence of expression and capturing a retro free spirit – so expect trend-driven prints (like bold zebra and clashing colours) and fabrics such as satin, lace and mesh.

Wild Lovers A-D Lucy Underwired Lace Bra

Wild Lovers floral mesh balconette bra

Save when you shop for the best lingerie brands with these ASOS discount codes.

A firm favourite among fashion editors and influencers alike, Dora Larsen is best known for pastel hues and colour block lingerie that feels as dreamy as it looks. This is comfortable, everyday lingerie that’s vibrant, playful and sexy.

Dora Larsen Arella Embroidered Recycled-Tulle Underwired Bra

Dora Larsen Rae Stretch Recycled-Tulle and Lace Briefs

Save when you shop for the best lingerie brands and lingerie labels with these Net-A-Porter discount codes.

Expensive-looking lingerie doesn’t have to be a luxury. ASOS Design is one of the best lingerie brands around for speedy delivery, trend-led styles and affordable prices.

ASOS DESIGN Hattie Heart Lace Soft Babydoll Thong Set

ASOS DESIGN 3 Piece Lingerie Gifting Set with Bag

Save when you shop for the best lingerie brands with these ASOS discount codes.

Founded by lingerie aficionado Jennifer Zuccarini, the New York label that is Fleur du Mal uses the finest French lace and silks to have you feeling confident from your very first layer. Fans of its luxurious creations include Julia Restoin Roitfeld and Daisy Lowe.

Fleur du Mal Super Star Embroidered Tulle and Stretch-Jersey Thong Bodysuit

Fleur du Mal Sheer Tulle Demi-Cup

Save when you shop for the best lingerie brands with these Net-A-Porter discount codes.

Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, the brand has built up its reputation in fashion through a clean aesthetic and innovative designs. Everyone and their mum knows the iconic Modern Cotton collection (especially the bralettes and high-waisted knickers). They’re oh-so comfy, ideal for every day and really, really flattering.

Calvin Klein Modern Cotton Triangle Bra

Calvin Klein brief

Savage x Fenty is still flying the flag for inclusivity and body positivity, and has repeatedly sold out since hitting shelves three years ago. It started as a subscription service in 2018 and is now stocked by the likes of Amazon and ASOS. They even stock men’s underwear, too.


Leave a Reply

Your email address will not be published. Required fields are marked *