Universal used the mega Super Bowl platform to promote one of its big summer movies, the Ryan Gosling-Emily Blunt action comedy The Fall Guy.
The reimagining of the ’80s TV series starring Lee Majors hits theaters on May 3, after it has its world premiere next month as the centerpiece film at SXSW.
The Super Bowl ad featured Gosling crying to Taylor Swift’s “All Too Well.”
It is expected to be one of the films that launches the summer movie season that will be in need of hits.
The movie centers on Gosling’s Colt Seavers, a battle-scarred stuntman who, having left the business a year earlier to focus on both his physical and mental health, is drafted back into service when the star of a mega-budget studio movie being directed by his ex, Jody Moreno (Blunt), goes missing.
Aaron Taylor-Johnson, Winston Duke, Stephanie Hsu, Hannah Waddingham and Teresa Palmer also star in the pic, which David Leitch is directing from a script by Drew Pearce. The latter pair reteams after working together on Universal’s Fast & Furious Presents: Hobbs & Shaw.
Leitch, who knows action having also helmed John Wick and Deadpool 2, has a special spot for the subject matter, as he was a onetime stuntman.
“I was excited to make a movie that portrayed the lives of stunt people,” he told the crowd at CinemaCon last year when introducing the first look at the film. “It’s very dear to me.”
Check out the Fall Guy trailer above.